Stoner’s Pizza Joint has experienced remarkable growth, doubling its size since the onset of the COVID-19 pandemic. The brand now boasts 46 locations in 6 states. This rapid expansion can be attributed to a combination of generating strong unit-level economics, serving a high value product, and implementing a smart, cost-effective location strategy.
By focusing on opening in second-generation restaurant locations, Stoner’s Pizza Joint saves significantly on construction and equipment costs. This approach often allows franchisees to launch with an investment under $150,000—a fraction of what it typically costs to open a quick-service restaurant (QSR). With average annual sales exceeding $800,000 per restaurant, the investment has proven to be a winning formula for franchisees’ success. The average Stoner’s Pizza Joint franchisee owns multiple locations.
As Stoner’s Pizza Joint continues its journey toward becoming a national chain of local pizza joints, it remains committed to its vision of delivering great pizza while keeping franchise costs manageable.