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Driven by strong unit level economics and a franchisee-friendly culture, Stoner’s Pizza Joint is a fast-growing emerging growth brand seeking to become a national chain of local pizza joints.

  1. Low Turnkey Investment: Starts under $150,000
  2. Low Labor Requirement: Can be managed with few employees
  3. Strong Unit-Level Economics: High margins with $551,000+ average unit net sales
  4. Low Royalty Rate: Only 5% royalty fee on net sales, as opposed to gross sales

Who is Stoner's Pizza Joint?

Stoner’s Pizza Joint is the local, cool pizza joint that satisfies consumers’ craving for high-quality, affordable pizza. We are a forward thinking brand and know the two businesses we are in.
  • The pizza business: where we must work with franchisees to serve high quality pizza at an affordable price to satisfy our customers
  • The franchising business: where we must help every franchisee achieve a good return on investment and build a scalable, profitable joint

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Who is Stoner's Pizza Joint?

Stoner’s Pizza Joint is the local, cool pizza joint that satisfies consumers’ craving for high-quality, affordable pizza. We are fun, funny, smart, and we know we are in two businesses.
  • The pizza business where we must work with franchisees to serve high quality pizza at an affordable price to satisfy our customers, and
  • The franchising business where we must help every franchisee achieve a good return on investment.

We Have What Every Franchisee Wants

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We have what every franchisee wants

  1. A low investment starting under $150K. Our focus is on second generation restaurant sites, bringing the total average investment down lower than most other QSR concepts.
  2. Small labor footprint. It takes only a few employees to run a Stoner's Pizza Joint.
  3. Strong sales. The average store has net sales of $551,000+ annually.
  4. High average ticket. The average customer ticket is $27.03.
  5. High margins. Pizza is cheap to make yet good pizza commands a good price.
  1. A premium price point. Stoner’s enjoys a unique position in the industry: above the price wars and deep discounting of the major brands, yet below the high ticket of the local pizzerias and independent chains.
  2. High customer frequency. 93% of U.S. consumers eat pizza once a month, with Americans eating 3 billion pizzas a year.
  3. Low overhead and break-even points. We are a versatile brand with many high-margin profit centers. Flexible site selection offers both dine-in and takeout/delivery-only models with as little as 900 to 1,800 square feet. Franchisees can expect ~3:1 Sales to Investment Ratio.

Our Units

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56 Brick and Mortar Locations

Including 2 concession locations inside the Panthers' Amerant Bank Arena
  • We are the future: low cost investment, simple footprint, minimal staff, high margins, fresh food at great prices, delivery and takeout focued -- all with an average check of ~$27

Value-Priced, Better Quality, Convenient, and Affordable

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About the Pizza Industry

Pizza is a $39B industry and growing.

Approximately 50% of the market share goes to the deep discounters and price leaders like Pizza Hut, Papa Johns, Domino’s, and Little Caesars. 

Stoner’s Pizza Joint franchisees enjoy a unique position in the industry: above the price wars and deep discounting of the major brands, yet below the high-ticket of local pizzerias and small independent chains.

Don't just listen to us... hear what our valued customers have to say!

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