Questions Clients ask about the Industry
According to IBISWORLDPositioned above deep discounters and below local high-end pizzerias
Stoner's Pizza Joint brand position
Value-priced, better quality, convenient, and affordablePizza is more than a $40B industry and growing.
Approximately 50% of the market share goes to the deep discounters and price leaders like Pizza Hut, Papa Johns, Domino’s and Little Caesars. The other approximate 50% doesn’t want crap pizza and buys from their local store or chain, which is where Stoner’s Pizza Joint comes in.
We occupy the same brand position as Five Guys hamburgers or Shake Shack occupies in the burger industry.